Ukusakaza izingoma zethu esizithandayo sekuyinto evamile njengokukhanyisa izibani lapho sifika ekhaya. Kwabaningi, ukuba nepulatifomu yomculo ocingweni lwabo kuyisidingo esihambisana nathi amahora amaningi nsuku zonke, yize lokhu kuvame ukusho ukukhokha imali yanyanga zonke. Nakuba abanye bekhetha ukukhokhela uhlelo lwe-premium, abanye abaningi sebejwayele ukulinganiselwa kwezinguqulo zamahhala, into eyayingacatshangwa kuze kube manje ngaphakathi kwesistimu yokusebenza evaliwe ye-Apple.
Kodwa-ke, izinto sezizoshintsha kakhulu endlunkulu ye-Apple eCupertino. Kubonakala sengathi i-Apple Music ekugcineni isinqume ukwenza kanjalo. ukubhekana neSpotify ngezikhali zayo...ukulungiselela ukuqaliswa emakethe yokubhalisa yamahhala. Lesi sinqumo asiyona nje into eyenzeka ngengozi, kodwa kunalokho impendulo yesidingo esiphuthumayo sokuheha abasebenzisi abasha emakethe egcwala kakhulu lapho ukuncintisana kuqhubeka nokukhula, ikakhulukazi phakathi kwabasebenzisi abasebasha abangazimisele njalo ukukhokha imali ehleliwe yanyanga zonke.
Izinkomba ezicacile kukhodi yesicelo
Konke lokhu kuxokozela kuvele ngenxa yokuhlaziywa okujulile kwenguqulo yakamuva ye-beta ye-Apple Music ye-Android. Ngaphakathi kwesofthiwe, kutholakale izintambo zombhalo ezivezayo ezingashiyi kungabaza ngezinhloso zomkhiqizo. Imiyalezo efana nokuthi "awusakwazi ukweqa amanye amathrekhi" noma izixwayiso ezibonisa ukuthi... I-akhawunti ye-Premium iyadingeka ngezici ezithile. Lezi yizibonakaliso ezicacile zokuthi imodeli yokufinyelela okulinganiselwe isendleleni. Njengamanje, noma yimuphi umsebenzisi ongena ngemvume ku-Apple Music unokufinyelela okugcwele, ngakho-ke le mikhawulo ingaba nengqondo kuphela esigabeni esisha sokufinyelela samahhala.
Into exakile ukuthi lokhu kutholakala kwenzeka okokuqala ohlelweni lokusebenza lwe-Google, okuphakamisa ukuthi i-Apple ifuna ukusebenzisa lolu hlelo njenge- hook ukuze udonse abasebenzisi abangahlobene ohlelweni lwayo lwezinhlelo zokusebenza zamadivayisi. Ngokunikeza indawo yokungena ngaphandle kwezithiyo zomnotho ku-Android, inkampani ihlose ukuvumela abasebenzisi ukuthi bazame ikhathalogi yayo futhi ikhwalithi yomsindo engenakulahlekelwa, benethemba lokuthi ekugcineni bazonquma ukuthatha isinyathelo sokubhalisa okukhokhelwayo ukuze baqede ukukhangisa noma imikhawulo ekudlaleni i-shuffle.
Ukuphenduka kwamadigri angu-180 kwifilosofi ka-Apple
Lesi sinyathelo simangalisa kakhulu uma sibheka emuva futhi sikhumbula amazwi abaphathi benkampani. Ngokomlando, i-Apple ibilokhu iziqhenya ngokunganikeli inguqulo yamahhala, ithi lolu hlobo lwemodeli lunciphisa inani lomsebenzi wabaculi kanye nekhwalithi yesevisi uqobo. U-Oliver Schusser, inhloko ye-Apple Music, waze wathi imodeli esekelwe ezikhangisweni yayiyimbono embi kakhulu. Kodwa-ke, kubonakala sengathi izimo zemakethe zibaphoqe ukuba ukufaka ulimi lwakho ephaketheni lakho futhi bacabange kabusha isu labo lebhizinisi ukuze bangasali emuva.
Ngokungafani ne-Spotify, eyakhe umbuso wayo ngemodeli ye-freemium esebenza njengombukiso oqhubekayo, i-Apple ibilokhu iqinile enqubomgomo yayo "yokukhokha noma ukuphuma", ngale kwezikhathi zokulinga zezinyanga ezimbalwa. Lokhu kuqina kube nomthelela omkhulu ezifundeni ezifana neYurophu nezinye izimakethe zomhlaba wonke, lapho isithiyo sokukhokha sanyanga zonke Lesi yisithiyo esikhulu ekukhuleni kwensizakalo ngesivinini abatshalizimali abasilindele, okuphoqa uhlobo lomkhiqizo ukuthi luguquguquke uma lufuna ukuhlala lubalulekile.
Izinombolo azihlangani ku-Cupertino
Idatha yakamuva ngokukhula kwale pulatifomu ichazwe ochwepheshe njengedumazayo kakhulu. Ngenkathi izimbangi zayo eziqondile zinamakhulu ezigidi zabasebenzisi, i-Apple Music ihlale inamanani okuthi, nakuba ihloniphekile, ayibesabisi abancintisana nabo. Kulinganiselwa ukuthi le nsizakalo ikwazile ukwengeza ababhalisile ababalelwa ezigidini eziyisithupha esikhathini esidlule esihlaziyiwe, inani elincane uma liqhathaniswa ne... abasebenzisi abasha abangaphezu kwezigidi ezingu-30 okuyinto iSpotify ekwazile ukuyithwebula ngesikhathi esifanayo, okubonisa ukuthi ifomula yayo iyaqhubeka nokusebenza kangcono.
Umehluko ngomthamo mkhulu kakhulu kangangokuthi indlunkulu ye-Apple iqaphele ukuthi idinga ushintsho lwenkambo uma ingafuni ukuba yisevisi ekhethekile kubanikazi be-iPhone. Njengoba izinsizakalo ezifana ne-YouTube Music zinezibalo zezinkanyezi, kwethulwa inguqulo ene- Ukweqa izingoma okulinganiselwe kanye nezikhangiso Kubonakala sengathi kuyindlela enengqondo kuphela yokwandisa isisekelo sabasebenzisi, futhi, ngeshwa, ukuthumela isexwayiso kumncintiswano waseSweden osewubuse umkhakha okhululekile kuze kube manje.
Usuku oluphawulwe ekhalendeni: WWDC 2026
Wonke amehlo manje asebheke engqungqutheleni ezayo yabathuthukisi, i-WWDC 2026, ezoqala ngomhlaka-8 Juni. Lo mcimbi uvame ukuba yisiteji esikhethwe yilo mkhiqizo ukuze wembule izinto ezintsha zesofthiwe ezinamandla kakhulu, futhi konke kukhomba ukuthi le Apple Music entsha yamahhala ingenye yezinkanyezi zesethulo. Ngeke kumangaze ukubona ukuqaliswa kokuqala kugxile ezicini zomsakazo kanye Uhlu lwadlalwayo olusebenzisa i-AI ukuze ukulinganisa ukusabela kwezilaleli ngaphambi kokwethulwa okukhulu kuzo zonke izindawo, okuhlanganisa neSpain.
Nakuba eminye imibuzo ingaphenduliwe, njengokuthi kuzoba nezikhangiso zomsindo noma ukuthi imikhawulo izothinta ikhwalithi yomsindo, i-Apple ngokuqinisekile isizophula imithetho yayo. Ingcindezi yokugwema ukulahlekelwa yimpi yokusakaza idlule imfundiso yangaphakathi, futhi ukufika kwale nsizakalo yamahhala kungaba yimbangela edingwa yipulatifomu. banda ubukhona babo emaphaketheni kusukela engxenyeni yomhlaba. Ekugcineni, okubonakala kusobala ukuthi imboni yokusakaza ibheke kumodeli lapho ukufinyelela kwamahhala kuyindawo yokungena ephoqelekile yanoma yisiphi isiqhwaga esifisa isihlalo sobukhosi somhlaba wonke sokuzijabulisa ngomculo.
