Phakathi nokwanda kwe- umculo okhiqizwe ubuhlakani bokwenziwa Futhi mayelana namaphrofayili alingisa abaculi abadumile, iSpotify inqume ukuthatha isinyathelo ngesistimu yayo yokuqinisekisa. Ipulatifomu yokusakaza izokwethula ibheji elisha elihlose ukukucacisa, ngokubuka nje, lapho iphrofayili isekelwa ngumuntu wangempela onomsebenzi wobuciko obonakalayo.
Lesi sinyathelo sifika ngesikhathi lapho imboni yomculo, nayo EYurophu naseSpainI-Spotify ibhekene nezikhathalogi ezigcwele kakhulu zamathrekhi ahlanganisiwe, okuqukethwe okusekhwalithi ephansi, kanye namaphrojekthi azenzakalelayo ancintisana ngohlu lwadlalwayo olufanayo nabaculi abangabantu. I-Spotify ihlose ukunikeza uphawu olubonakalayo lokwethembana kulabo abasebenzisa injini yokusesha noma abahlola abaculi abasha, ngaphandle kokubadinga ukuba babe ochwepheshe be-AI.
Iyini ibheji ethi "Iqinisekisiwe yiSpotify" futhi izoboniswa kanjani?
Uphawu olusha lokuqinisekisa luzobizwa ngokuthi Kuqinisekiswe yi-Spotify Izovela njengebheji eliluhlaza eduze kwegama lomculi. Le nkampani ichaze ukuthi leli bheji lizovela kancane kancane emavikini ambalwa azayo kokubili kumaphrofayili abadali kanye nemiphumela yokusesha.
I-Spotify ifaka lolu shintsho ngaphakathi kwebhethri lamathuluzi aklanyelwe ukusiza umlaleli ukuqonda kangcono imvelaphi kanye nobuqiniso ngomculo abawudlalayo. Njengakwezinye izinkundla zedijithali, umgomo uwukuba umsebenzisi akwazi ukubona ngokushesha ukuthi usebenzelana nomculi onomsebenzi womphakathi obonakalayo noma nephrojekthi eyakhiwe kusetshenziswa okuzenzakalelayo.
Ngesikhathi sokwethulwa, inkampani ilindele ukuthi abaculi abangaphezu kuka-99% abasebenzisi abakufunayo ngenkuthalo futhi okubonakala sengathi sekuqinisekisiwe kakade. Laba ikakhulukazi ngabaculi abazimele kanye namalebula amancane asakazeke ezifundeni nasezinhlotsheni ezahlukene, hhayi nje amagama amakhulu avela emakethe yama-Anglo-Saxon.
Le ndlela ibaluleke kakhulu ezindaweni zaseYurophu kanye nasemazweni afana neSpain, lapho kunezinhlelo eziningi ezisafufusa ezakha abalandeli bazo kancane kancane futhi zingasuswa amakhathalogi azenzakalelayo ashibhile.
Izidingo zokuthola ibheji: umsebenzi wangempela kanye nokuba khona ngaphandle kweSpotify
Ukuze ufinyelele ibheji elisha, iSpotify isungule uchungechunge lwe imibandela ethile Bahlose ukuhlukanisa iziphakamiso eziqhutshwa ngabantu kwezizenzakalelayo kuphela. Akukhona mayelana nokulayisha amadokhumenti asemthethweni noma inqubo yendabuko yehhovisi likahulumeni, kodwa mayelana nokuhlaziya izimpawu ezingaqinisekiswa ngaphakathi nangaphandle kwepulatifomu.
Phakathi kwezimfuneko, inkampani iqokomisa isidingo sokuba ne- Ukuba khona okubonakalayo ngale kweSpotifyIzinsuku zamakhonsathi ezimenyezelwe, izimpahla ezisemthethweni ezitholakalayo, amaphrofayili ezinkundla zokuxhumana axhunyiwe, kanye nobunye ubufakazi bomsebenzi womphakathi konke kuyacatshangelwa. Ngamanye amazwi, umsebenzi wobuciko obonakalayo uyaziswa, hhayi nje ikhathalogi elayishwe kwinsizakalo yokusabalalisa yedijithali.
Esinye isici esiyinhloko yi- umsebenzi wezilaleli oqhubekayoI-Spotify ibeka phambili amaphrofayili athola usesho oluqhubekayo futhi alalele ngokuhamba kwesikhathi, kunalawo athola ukuthandwa okukhuphuka ngezikhathi ezithile, okuvame ukubangelwa okuqukethwe okusabalala noma uhlu lwadlalwayo olukhiqizwe ngamathuba.
Ipulatifomu icacisa ukuthi, ngaphezu kwalokho, abaculi kumele bahloniphe izinqubomgomo zesevisi yangaphakathiLokhu kuhlanganisa ukuvimbela imikhuba ekhohlisayo, ukwebiwa kobunikazi, noma yiluphi uhlobo lokuphathwa kabi kwethrafikhi yokwenziwa. Lokhu kuhlanza kuhambisana nezikhalazo eziphindaphindayo ezivela embonini yomculo mayelana namapulazi okuqukethwe kanye namakhathalogi enzelwe ukusebenzisa ama-algorithms ezincomo.
Imikhawulo ye-AI: Amaphrofayili agxile kumculo okhiqizwe yi-algorithm azokhishwa
Elinye lamaphuzu abucayi kakhulu ohlelo yisinqumo esicacile sokukhipha kumaphrojekthi ebheji agxile kakhulu kuwo Umculo okhiqizwe yi-AI noma ngezinhlamvu ezingokoqobo ezenziwe ngamathuluzi azenzakalelayo. Ngokusho kweSpotify, lawo maphrofayili ngeke akwazi ukufinyelela ibheji yokuqinisekisa eluhlaza.
Umqondo wenkampani awukona ukuvimbela ngokuphelele ubuhlakani bokwenziwa, kodwa ukuhlela inkambo umngcele ocacile phakathi kwabadali abangabantu kanye neziphakamiso zokwenziwa ngaphakathi kwe-ecosystem yayo. Isici sokuqinisekisa senzelwe ngqo ukuze umsebenzisi akwazi ukubona ngokushesha ukuthi umculo uvela kumbhali ongokoqobo okhona emphakathini nokuthi iphrojekthi incike kuphi cishe ngokuphelele kuma-algorithms.
Empeleni, lokhu kusho ukuthi labo ababizwa ngokuthi abaculi be-AI persona, ama-avatar edijithali, noma amaphrojekthi akhiwe ngamazwi okwenziwa kanye nababhali bezingoma abazenzakalelayo bazokwazi ukuqhubeka bekhona kule pulatifomu, kodwa ngeke bathole ilebula elifanayo lobuqiniso njengeqembu, umculi ozimele, noma ibhendi enomlando womuntu oqinisekisiwe.
Lesi simo sizama ukubhekana nokukhathazeka okukhulayo embonini, okubona ukuthi okuqukethwe okwenziwe ngekhwalithi ephansi, okuvame ukuchazwa ngokuthi "I-AI slop"Igcwalisa amakhathalogi nezinhlu zokudlalayo, yenza kube nzima ukutholakala kwabaculi bangempela futhi inciphise umbono wenani lokudala.
Ukuqaliswa ngezigaba: Kuthiwani uma umculi engakabi nebheji?
Njengoba kunikezwe inani elikhulu lamaphrofayili abanjwe kule nsizakalo, iSpotify igcizelela ukuthi ukuqinisekiswa kuzoba yi- inqubo eqhubekayoIqiniso lokuthi umculi akabonisi ibheji ekuqaleni akusho ukuthi uzokhishwa ohlelweni unomphela.
Le nkampani ithi kulesi sigaba sokuqala ibeka phambili amaphrofayili nge intshisekelo yabalandeli esebenzayo kanye neminikelo ebonakalayo emasikweni omculo, emhlabeni jikelele kanye nasesifundeni. Ukusuka lapho, uhlelo luzokhula njengoba kubuyekezwa ama-akhawunti amaningi futhi kufakwa amasignali amasha kuma-algorithms okuqinisekisa.
Ngesikhathi esifanayo, iSpotify igcizelela ukuthi ayigxilisi le mizamo kulokho okubizwa ngokuthi "umculo osebenzayo"Okusho ukuthi, amathrekhi aklanyelwe njengomsindo wangemuva wokufunda, ukulala, noma ukusebenza, alungiselelwe ukusetshenziswa ngaphandle kokusebenzisa. Lolu hlobo lokuqukethwe, oluhlobene kakhulu nokwenza izinto ngokuzenzakalela, luthatha indawo yabaculi abanobunikazi obucacile emphakathini.
Kwabaculi abaningi baseSpain nabaseYurophu abasakha isisekelo sabo sokulalela, leli cebo elihamba kancane kancane lisho ukuthi ukungabikho kokuqala kwesici esihlukile Ngeke kube yinto ehlala njalo. Ngokuhamba kwesikhathi, njengoba iphrojekthi yabo ithola ukuthandwa futhi iqoqa izimpawu zomsebenzi oqhubekayo, bangangezwa eqenjini lamaphrofayili aqinisekisiwe.
Isigaba esisha sephrofayela: umongo owengeziwe ngomsebenzi womculi
Kanye nebheji yokuqinisekisa, iSpotify ikhipha inguqulo ye-beta ye isigaba esisha ngaphakathi kwamaphrofayela omculi okuzotholakala kuwo wonke umuntu, kungakhathaliseki ukuthi unebheji ethi "Iqinisekiswe yi-Spotify" noma cha. Le ndawo izokwengeza ungqimba olwengeziwe lomongo emsebenzini womculi.
Kuleso sikhala, okulandelayo kuzoboniswa Izenzakalo ezibalulekile emsebenzini, ukukhishwa kwakamuva, kanye nomsebenzi wokuvakashaLokhu kuvumela abasebenzisi ukuthi baqonde ngokushesha ukuthi ngabe babheke iphrojekthi enomsebenzi wesikhathi sangempela noma ikhathalogi engaguquki. Le nkampani ichaza lesi sigaba njengohlobo "lwelebula lokudla" elifingqa ukuba khona komculi epulatifomu.
Into ebalulekile ukuthi ngisho namaphrofayili angakahlangabezani nezidingo zokuqinisekisa angazuza kule ndawo yomongo. Kumlaleli othola iqembu elisha elivela eSpain, isibonelo, ukubona ukuthi iphrofayili ifaka amakhonsathi, ukukhishwa kwakamuva, kanye neshejuli esebenzayo kungase kwanele... yakha ukwethembanayize ibheji eluhlaza ingakafiki.
Lolu lwazi luzotholakala esigabeni esithi "Mayelana" nakwezinye izinto zephrofayela, okwenza kube lula kunoma yimuphi umsebenzisi ukuthi ahlole idatha ebalulekile ngaphambi kokunquma ukuthi uzolandela noma alalele umculi, into ewusizo kakhulu endaweni egcwele ukukhishwa okusha okuqhubekayo.
Ukulwa nokukhohlisa kanye nokuqukethwe okukhulu kwe-AI
Amabheji okuqinisekisa kanye nesigaba esisha somongo akuzange kuvele ngokuzumayo: kuyingxenye yesu elibanzi le-Spotify ukuqukatha imiphumela yokuqukethwe okukhiqizwe yi-AI kanye namaphrofayili akhohlisayo. Ezinyangeni zamuva nje, imboni ibone ukwanda okukhulu kwenani lezingoma nama-akhawunti akhiqizwe ngokuzenzakalelayo azama ukuzenza abaculi abadumile.
Le nkampani isivele yethule isici ku-beta esibizwa ngokuthi "Ukuvikelwa Kwephrofayela Yomculi"Lolu hlelo lwenzelwe ukuvumela abaculi ukuthi babuyekeze okukhishwe ngaphambi kokukufaka kumaphrofayili abo asemthethweni. Luhlose ukuvimbela amathrekhi angagunyaziwe, ama-remix angabazekayo, noma izingoma zenkampani yangaphandle ukuthi zingahlotshaniswa negama lomculi osemthethweni ngaphandle kokubhekwa kwangaphambilini.
Ukuphuthuma kwalezi zinyathelo kugcizelelwe amacala anjenge- Sony Musicebike isicelo sokususa izingoma ezingaphezu kuka-135.000 ezikhiqizwe yi-AI ezazizenza abaculi bazo kumasevisi okusakaza. Iziqephu ezinjengalezi ziphakamise ama-alamu kulo lonke uhlelo lomculo, okuhlanganisa naseYurophu.
Nakuba i-Spotify ingakakhiphi izibalo eziqondile zokuthi zingaki izingoma ezikhiqizwe ngokwenziwa ezilayishiwe epulatifomu yayo, idatha evela kubancintisani inikeza isilinganiso esiphazamisayo. I-Deezer, isibonelo, ikhombisile ukuthi cishe 44% womculo omusha Idatha eyithola nsuku zonke ikhiqizwa ubuhlakani bokwenziwa, okunikeza umbono wesilinganiso salesi simo.
Kubasebenzisi kunoma yiliphi izwe, okuhlanganisa neSpain, lokhu kudlanga kokuqukethwe kudala inkinga yokusebenza kanye nedumela: lapho amathrekhi asemthethweni ehlanganiswa namakhathalogi azenzakalelayo noma adukisayo ngqo ezinjini zokusesha kanye nezincomo, kuba nzima kakhulu ukuthola abaculi abasha, abathembekile nokugcina ukuzethemba kulokho okulalelayo.
Umthelela kubaculi baseYurophu nakubalaleli baseSpain
Esimweni saseYurophu, lapho behlala khona ndawonye izigcawu zasendaweni ezikhuthele kakhulu Ngokusetshenziswa okwandayo kwe-AI emculweni, uhlelo olusha lokuqinisekisa lungaba ithuluzi eliwusizo lokuhlukanisa ukolweni nokhokho. Kwabaculi abaningi baseSpain abasafufusa, ibheji limelela indlela yokubonisa ukuthi ngemuva kwephrofayili kukhona iphrojekthi yangempela, enamakhonsathi, umphakathi, nomsebenzi oqhubekayo.
Ngesikhathi esifanayo, kubalaleli be-Spotify abavamile eSpain nakwamanye amazwe aseYurophu, ukuba khona kwebheji ethi "Kuqinisekiswe yi-Spotify" kanye nesigaba somongo kunikeza ulwazi olusheshayo nolubonakalayo mayelana nokuthi ubani obangela igama ngalinye. Lokhu kusiza ekunciphiseni ukudideka ngamaphrofayili angase abonakale efanelekile kodwa, empeleni, ayingxenye yamasu azenzakalelayo kuphela.
Isihluthulelo, maqondana nemakethe yaseYurophu, kuzoba ukuthi lolu hlelo lusetshenziswa kanjani ezigcawini ezilawulwa amalebula amancane, ukuzishicilela, kanye namaphrojekthi athembele kakhulu ekusebenzeni bukhoma ngaphandle kwemikhankaso emikhulu yokumaketha. Uma uhlelo lokubonisana lucabangela la maqiniso, ukuqinisekiswa kungaba yi- umsizi wokwehlukahluka komculo Futhi hhayi nje kuphela ngenxa yamagama amakhulu.
Okwamanje, impikiswano mayelana nokuthi umculo we-AI kufanele ukhawulelwe noma ubhalwe kanjani izoqhubeka ezinhlanganweni ezilawulayo zaseYurophu, esezihlaziya kakade umthelela wokuqukethwe okukhiqizwe yi-algorithm ku-copyright, ukucaca, kanye nokuvikelwa kwabathengi.
Ukugxila kwe-Spotify kumabheji abonakalayo, izingxenye zomongo, kanye nezilawuli zephrofayela kukhomba enkathini entsha yokusakaza lapho ubuqiniso obubonakalayo Kuba yisici esibalulekile. Endaweni lapho i-AI ikhiqiza khona izingoma ngezinga lezimboni, okubonisa ukuthi ngemuva kwengoma kukhona umuntu wangempela, onendaba engalandelwa, uzuza inani kokubili kubaculi abangabantu nakulabo abaqhubeka nokubathemba njalo lapho becindezela ukudlala.
