Ake sikhohlwe okwesikhashana indaba ehlekisayo mayelana "nomlingo" wemikhiqizo ye-Apple. Uma sihlaziya ngokungakhathali ukunyakaza kwenkampani kanye nenqubomgomo yamanani omlando eYurophu, inani licacile: elokuqala i-iPhone egoqekayo ngeke kwehle ngezansi I-2.299 euro enguqulweni yayo yokuqala. Kuyisibalo esinolaka, ngisho nangokwezindinganiso zeCupertino, kodwa iphendula embonweni wemakethe wokukhipha izinto: I-Apple ithathe isikhathi eside ukungena esigabeni i-Samsung esivele isisihlolisisile, futhi ikwenza lokho ngenhloso yokufaka intengo ephezulu kakhulu kulo mkhakha.
I-Apple ayizami ukwenza lobu buchwepheshe bube yintando yeningi. Ngokuphambene nalokho, ulwazi lwami ngokukhishwa kwabo "kwesizukulwane sokuqala" lungitshela ukuthi baklama umkhiqizo we-niche ethile engacabangeli intengo. Sibheka idivayisi ezobiza cishe kabili kune-iPhone 15 Pro yokuqalisa, isu le- ukuhlukaniswa kobukhazikhazi okuhlose ukunciphisa izindleko eziphakeme kakhulu zamaphaneli aguquguqukayo kanye nobunzima be-hinge, ngethemba lokuthi, izohlangabezana nezindinganiso zayo zokuqina.
Akukhona nje ubunjiniyela, kumayelana nezindleko. I-Apple ngeke yethule lo mkhiqizo omusha wobukhazikhazi nge- inzuzo engaphansi kuka-40%Ukuze kulondolozwe lelo zinga lemali engenayo kudivayisi enezingxenye zangaphakathi ezibiza kakhulu kuneze-iPhone eyisicaba, okuwukuphela kwendlela yokuphuma ukudlulisela lezo zindleko—kanye nemali eyengeziwe—kumthengi wokugcina, ikakhulukazi owaseYurophu, ohlala ekhokha ibhili ephezulu kakhulu.
Isilinganiso somncintiswano: I-Samsung njengesivikelo sentengo
Ukuze ibeke leli nani lama-euro angu-2.299, i-Apple ibhekisise kahle imbangi yayo eyinhloko. I-Samsung Galaxy Z Fold 7 Intengo yayo isivele icishe ibe ngu-$1.899 e-US futhi imodeli yayo eyisisekelo isivele idlule u-€2.000 eYurophu ngesikhathi yethulwa. I-Samsung yenze umsebenzi ongcolile wokwenza imakethe ijwayele ukukhokha amanani ekhompyutha ngocingo, futhi i-Apple izosebenzisa leli thuba lomgwaqo ogandayiwe ukuze izibeke esicongweni.
Umehluko uwukuthi, nakuba i-Samsung ivame ukunikeza izaphulelo ezinkulu kanye nokukhushulwa kokwethulwa phakathi nezinyanga ezimbalwa, i-Apple izogcina intengo eqondile engu-€2.299 kuyo yonke impilo yomkhiqizo. Kuyisinyathelo esingenangqondo kodwa esisebenzayo: basebenzisa intengo ye-Samsung njengephansi ukuze bathethelele uphahla lwabo. Uma i-Galaxy Fold iyindinganiso, i-iPhone egoqekayo izothengiswa njenge izinga legolidebazivumela ukuthi bathenge ama-euro angu-200 noma angu-300 ngaphezulu ngenxa nje yelogo kanye nokuhlangana kwesimiso sabo semvelo.
"I-Apple ayincintisani ngokusebenza nge-euro ngayinye; incintisana ngekhono lokukholisa umsebenzisi ukuthi ukusebenzisa ama-euro angu-2.299 kuyitshalomali edingekayo ukuze kugwenywe ukushiywa ngemuva ekushintsheni okukhulu okulandelayo kwehadiwe."
E-United States, le divayisi efanayo cishe izomenyezelwa yi- Amadola ka-1.899Igebe elikhulu ku-€2.299 eYurophu alichazwanga kuphela yi-VAT engu-21%; lichazwa yinqubomgomo yokuvikela inzuzo ekushintsheni kwemali kanye nezindleko zokusebenza eYurophu i-Apple engazimisele ukuyithatha. Kalula nje, kuyintela yokuhlala phesheya kwe-Atlantic. ESpain, kufanele futhi sengeze... amaholo aphansi kakhulu kunasemazweni amaningi aseYurophuKodwa lokhu akulona iphutha le-Apple.
Ukuphelelwa yisikhathi nokusekelwa: Ingabe ifoni ephathekayo engu-€2.300 ihlala isikhathi eside ngokwanele?
Inkinga enkulu kakhulu engiyibonayo nge-iPhone engu-€2.299 ukuqina kwemishini. I-Apple yakha idumela layo eqinisweni lokuthi Amafoni abo ahlala iminyaka emihlanu noma eyisithuphaKodwa-ke, ubuchwepheshe besikrini esigoqekayo bunosuku lokuphelelwa yisikhathi olungokwemvelo. Izingqimba ze-polymer kanye nezinamathiselo zikhathala ngendlela ingilazi eqinile engakhathali ngayo. Ungamchazela kanjani ikhasimende ukuthi idivayisi yabo, ebiza ama-euro angaphezu kwezinkulungwane ezimbili, ingabonisa ukugoba ngemva kweminyaka emibili kuphela?
Yilapho isu lenkonzo lingena khona. Le ntengo izokwenza umshwalense wohlobo lwe-AppleCare+ ucishe ube yimpoqo. okuzokwandisa izindleko zokuba nedivayisi. I-Apple iyazi ukuthi ihadiwe egoqekayo iyinselele yesevisi yangemva kokuthengisa. Ngokubeka intengo ephezulu kangaka, bazivikela ekulungisweni okukhulu okungenzeka noma ekushintsheni isikrini, izindleko asebezibalile kakade futhi ezifihliwe kuleyo ntengo engu-€2.299.
Ngaphezu kwalokho, le ntengo ishukumisela abasebenzisi ekubeni "baqashe" noma bakhokhele ngokusetshenziswa ngakunye. Bambalwa abantu abazokhokha lelo nani kusengaphambili; iningi lizokhetha ukubhalisa. izinhlelo zezimali okuqinisekisa ukuthi ikhasimende lihlala ngaphakathi kwe- i-ecosystem evaliwe yebhrendi iminyaka eminingi. Kuyindlela yokubamba umthengi emjikelezweni wezikweletu zobuchwepheshe ezisezingeni eliphezulu okunzima kakhulu ukuphuma kuzo uma usujwayele isikrini esikhulu.
Uphahla lwengilazi (oluguquguqukayo)
Setha intengo ye-iPhone egoqekayo ku- I-2.299 euro Kuyingozi ebalwe. I-Apple iyaqiniseka ukuthi uhlobo lwayo luqinile ngokwanele ukuthi abasebenzisi bangayinaki iqiniso lokuthi bakhokha intengo yama-iPhone Pro amabili ngedivayisi eyodwa eyenza into efanayo kodwa egoqekayo. Kuyisiphetho somkhuba lapho i-iPhone isiyekile ukuba yithuluzi lentando yeningi futhi isibe yi- isihloko sesimo kuyavimbela kwabaningi.
Umbono wami uwukuthi lesi sinyathelo singaba yingozi ngokuhamba kwesikhathi. Nakuba sizokhiqiza inzuzo enkulu ngeyunithi ngayinye ethengisiwe, siphinde sihlukanise i-Apple neqiniso lezomnotho lengxenye enkulu yabasebenzisi bayo. Ku-€2.299, I-iPhone egoqekayo ayiyona into eyenzeka ngokuzenzakalelayo efonini; iwukuzama kokunethezeka. Lokhu kuhlola ukuthi sizimisele kangakanani ukukhokha ikhambi lenkinga—usayizi wesikrini—abaningi asebeyixazululile nge-iPad. Ekugcineni, asikhokheli ushintsho olukhulu, kodwa sikhokhela ilungelo lokuba ngabokuqala ukuzama inguqulo ye-Apple yobuchwepheshe abanye asebeyilungisile kakade.
Kulokhu kumele sengeze ukungaqiniseki kwemakethe yezesekeli. Ngokomlando, ukuthenga i-iPhone kube yinto eseduze kakhulu nokuthola indawo ephephile; ngenkathi ifoni ye-Android esezingeni eliphezulu ilahlekelwe yisigamu senani layo ngesikhathi iphuma esitolo, i-iPhone igcine inani layo elifinyelela ku-70% ngemva konyaka wokuqala. Kodwa-ke, njengoba i-iPhone egoqekayo inenani elingu-€2.299, lokhu kuguquguquka kungaguqulwa. Imakethe esetshenzisiwe ijezisa kanzima ukungaqiniseki kobuchwephesheUmthengi osetshenziwe ufuna ukuthembeka, futhi isikrini esigotshwe izikhathi eziningi ngumuntu ongamazi siyingozi kakhulu ukuba singathathwa ngaphandle kwesaphulelo esikhulu. Kungakhathaliseki ukuthi ilogo ye-Apple ihlobisa kangakanani ngemuva, ukonakala okubonakalayo kwephaneli yemvelo kanye nokuguguleka kwehinge kungenza le divayisi ibe yi-iPhone ehlazisa ngokushesha emlandweni.