El Isikhumbuzo seminyaka engama-50 se-Apple Lokhu kube yithuba elingavamile lenkampani lokubheka emuva nokubeka umlando wayo ngokulandelana. Enhliziyweni ye-Apple Park, indlunkulu yayo e-Cupertino, inkampani ibeke umbukiso wangaphakathi obuyekeza iminyaka engamashumi amahlanu yemikhiqizo, izikhangiso, kanye nezikhathi ezibalulekile eziye zakha inkambo yenkampani, kanye nesiko ledijithali lesimanje.
Kunokuba yindawo yokugcina izinto ezindala, lo mbukiso wethula indaba mayelana nendlela amadivayisi e-Apple Ziye zathonya indlela esisebenza ngayo, esifunda ngayo futhi esizijabulisa ngayo, nasezimakethe ezifana neSpain kanye neYurophu yonke, lapho eziningi zalezi zixhobo sezibe yizimpawu zobuchwepheshe kanye nomklamo wangempela.
Umbukiso wangaphakathi enhliziyweni ye-Apple Park
Umbukiso weminyaka engama-50 utholakala ikakhulukazi e- Isigaba 2 se-Apple Park Central BuildingIndandatho enkulu yengilazi esibe isithombe esibonakalayo sendlunkulu ye-Apple. Lapho, ekamelweni elikhulu elilungiselelwe lesi senzakalo, kuhlelwe uhambo lokulandelana kwezenzakalo oluvumela izivakashi ukuthi zilandele ukuvela kwenkampani kusukela kumakhompyutha ayo okuqala kuya kumadivayisi ayo amanje.
Izithombe ezabiwe ngabasebenzi ezinkundleni zokuxhumana zibonisa i- igumbi eligcwele amakesi okubonisa, amaphaneli akhanyiswe ngemuva kanye nezikrini ezinkuluKufana kakhulu negalari yobuciko besimanje kunemyuziyamu yobuchwepheshe bendabuko. Imikhiqizo iboniswa ngokukhanya okucophelelayo, okuhambisana nemibhalo emifushane kanye nemidwebo esiza ukubeka ucezu ngalunye esimweni salo.
Ngaphezu kwesikhala esiyinhloko, i-Apple isabalalise izinsiza ezengeziwe eceleni kwemihubhe yekhampasiEzindaweni ezahlukene ungathola izikebhe zokubonisa ezinezizukulwane ze-iPhone ne-iMac, kanye nezithombe zelogo ezidalelwe lo mkhosi weminyaka engu-50, ezisebenza cishe njengokungenelela okuncane kobuciko okuhlanganiswe empilweni yansuku zonke yabasebenzi.
Umbukiso uklanyelwe, ngaphezu kwakho konke, njenge- inhlonipho yangaphakathi kubasebenzi be-AppleUkufinyelela kuvinjelwe: abasebenzi kanye nalabo ababamemayo kuphela abavunyelwe ukuvakasha. Noma kunjalo, ngenxa yemiyalezo yezokuxhumana kanye nokusakazwa okuvela ezikhungweni zezindaba ezikhethekile, okuningi kwalokho okubonwa e-Apple Park kuye kwadonsela ukunaka emhlabeni wonke.
Uhambo olulandelanayo: kusukela ku-Macintosh kuya ku-iPhone 17 Pro Max
Ingqikithi yombukiso i- Uhambo olulandelanayo ngemikhiqizo echaze ubuwena be-AppleIndawo yokuqala yiMacintosh 128k, eyasungulwa ngo-1984 futhi ehlotshaniswa ngqo nomqondo wokwenza ikhompyutha yomuntu siqu ifinyeleleke kalula futhi kube lula ukuyisebenzisa kuwo wonke umuntu, umqondo owasheshe wangena emahhovisi, emanyuvesi nasezikhungweni zemfundo eYurophu.
Iseduze kakhulu yi- i-iMac G3, ideskithophu edumile enebhokisi elikhanyayo nemibala egqamile okwahlukana nokukhula okugqamile kwasekupheleni kweminyaka yawo-1990. Lo mbukiso uqokomisa indlela lo modeli ongasisizanga ngayo kuphela ekuqaliseni kabusha isithombe senkampani, kodwa futhi waba uphawu lokuklama kwezimboni emhlabeni wonke, ngomthelela othile ezimakethe zaseYurophu lapho waqala ukubonakala khona kokubili kuma-studio okudala nasemakhaya.
Esinye sezigaba ezihlaba umxhwele kakhulu sinikezelwe ku- Umndeni we-iPodEsibukweni esisodwa kuboniswa i-iPod yokuqala kanye nezinhlobo zayo eziyinhloko: i-iPod mini, i-iPod nano, i-iPod shuffle, kanye ne-iPod touch. Lesi sibonisi sigcizelela indima edlalwe yilaba badlali ekuguquleni imboni yomculo, besuka kuma-CD kanye namafayela e-MP3 asakazekile baye ohlelweni oluhlanganisiwe olugxile ku-iTunes—ushintsho olwazwakala kakhulu eSpain ngokuthengwa komculo wedijithali, futhi kamuva, ukugxuma ekusakazeni.
Esinye isigaba esibalulekile yileso esinikezelwe kuso I-iPhone kanye nokuvela kwayo eminyakeni edluleIzizukulwane ezahlukene zefoni zihambisana nosayizi wesikrini kanye nezinguquko zomklamo, okuvumela ukuthi ubone ngokushesha ukuthi idivayisi ikhule kanjani ngobukhulu kanye nezici. Ukubuka konke kuqala ngamamodeli amancane kakhulu bese kufinyelela kumadivayisi akamuva njenge-iPhone 17 Pro Max, agxile kakhulu. amakhamera athuthukileIzici zokuxhuma okusheshayo kanye nezici zezithombe zekhompyutha zigcine zithathe indawo yamakhamera amaningi amancane ekusetshenzisweni kwansuku zonke kwezigidi zabantu.
Uhlelo lohambo luqediwe ngendawo enikelwe kuyo I-iPad ne I-Apple WatchIngxoxo yephaneli igxile ekutheni le mikhiqizo ikhulise kanjani uhlelo lwenkampani ibe yimfundo, ukukhiqiza, kanye nempilo. Igcizelele indima ebalulekile edlalwe amathebhulethi ezikoleni nasemanyuvesi—kufaka phakathi izikhungo zaseYurophu—kanye nokubaluleka kwama-smartwatches ekulandeleleni umsebenzi womzimba kanye nokuqapha impilo eyisisekelo, izindawo lapho ukusetshenziswa kwala madivayisi kusakazeke khona ngokushesha eSpain.
Izithombe zomlando, izikhangiso ezidumile, kanye namasiko ezinkampani
Umbukiso awugcini nje ngezinto zehadiwe. Enye yezingxenye ezihlaba umxhwele kakhulu yi- iqoqo lezithombe, amaphosta kanye nezingcezu zezithombe ezimboza izindonga namaphaneli ohambweni. Phakathi kwezithombe ezivelele kakhulu isithombe sethimba lokuqala le-Macintosh, okuvumela izivakashi ukuthi zibone ubuso babanye babantu abahlanganyele ekwakhiweni komunye wemikhiqizo enethonya elikhulu kulo mkhiqizo.
Ungabona futhi i- ifulegi lepirate elidumile elixhunywe namaqembu okuthuthukiswa kwasekuqaleni kwe-AppleUphawu lomoya wokungaguquguquki inkampani eyayifuna ngawo ukuphonsela inselelo isimo samanje sokubala ngawo-1980. Lokhu kubhekisela okubonakalayo, okwaziwa kuze kube manje ikakhulukazi ngezindaba ezimfushane nezincwadi, kusebenza njengesikhumbuzo sokuxubana kwezingozi, ubuciko, kanye nokuhlukana nokuhleleka okumisiwe okwaphawula ukuqala kwenkampani.
Ziboniswa njalo esikrinini esikhulu. Izikhangiso ze-Apple nezikhathi ezibalulekile emlandweniPhakathi kweziqeshana ezibonisiwe kukhona isikhangiso esidumile sango-1984, esasakazwa ngesikhathi seSuper Bowl ukwethula iMacintosh njengendlela ehlukile esikhundleni sokufana, kanye nezithombe zokuvulwa kweSteve Jobs Theater e-Apple Park uqobo, isiteji esibe yindawo yokubhekisela kwezethulo zomkhiqizo ezilandelwa abasebenzisi nabezindaba abavela kuwo wonke umhlaba, okuhlanganisa nabaseSpain.
Lo mbukiso uhlanganisa futhi, Amaslayidi lapho uSteve Jobs ekhuluma khona ngokuhlangana phakathi kobuchwepheshe kanye nesayensi yezenhlaloLo mbono, ophindaphindwe kaningi endabeni yenkampani, usiza ukuchaza ukuthi kungani amadivayisi ayo evame ukuhlotshaniswa nobuciko. Imibhalo ehambisana nayo ichaza ukuthi ukuhlanganiswa kobunjiniyela, ukuklama, kanye nolwazi lomsebenzisi kube yisihluthulelo kanjani kubathengi abaningi baseYurophu ababona le mikhiqizo njengamathuluzi okusebenza nokuveza, hhayi nje njengamadivayisi kagesi.
Phakathi kwezingcezu zezithombe kukhona ukuqagela ezigabeni zakamuva, njengezinto ezibonakala kalula I-iPod silhouette esetshenziswa emikhankasweni yokukhangisa kusukela ekuqaleni kwawo-2000, noma izithombe ezihlobene ne Ukusebenza kwe-Bad Bunny Ngesikhathi sombukiso we-Super Bowl wesikhashana, ubuchwepheshe benkampani budlale indima ebalulekile. Izinkomba zemiklomelo kanye nemiklomelo ehlobene ne-Apple TV nazo zifakiwe, okugqamisa ukuzibophezela kwenkampani embonini. okuqukethwe komsindo kanye nezinsizakalo zedijithali, izindawo ebezilokhu zibaluleke kakhulu kumakhathalogi aseYurophu.
Umthelela emfundweni, empilweni yansuku zonke kanye nombono wesikhathi esizayo
Esinye sezici ezidonsela ukunaka kakhulu kulabo abakwazile ukubona umbukiso yi- Imibono yabafundi yokusebenzisa imikhiqizo ye-Apple ezindaweni zemfundo nezokudalaLezi zigcawu, ezithathwe emakilasini nasema-workshop, ziqokomisa indlela amakhompyutha, amathebhulethi, namanye amadivayisi asize ngayo ekuletheni ubuchwepheshe emakilasini futhi akhuthaza amaphrojekthi ohlelo, ukuklama, umculo, kanye namavidiyo.
Lezi zithombe ziqukethe izinkomba ku- Izikhungo zemfundo emazweni ahlukahlukene, okuhlanganisa iSpain nezinye izindawo zaseYurophulapho imishini yenkampani isetshenziswe khona ezinhlelweni zemfundo yedijithali. Lo mbukiso usebenzisa lezi zithombe ukuqinisa umqondo wokuthi enye yezinhloso zokusungula inkampani kwakuwukubeka ikhompyutha ezandleni zawo wonke umuntu, ivumelanise leso siqubulo nesimo samanje sendawo ezungezile edlula i-PC yendabuko.
Indaba iyonke yombukiso ilandela umugqa oqhubekayo kusukela ku- Kusukela ku-Macintosh 128k kuya ku-iPhone 17 Pro MaxLokhu kufaka phakathi i-iMac, i-iPod, i-iPad, kanye ne-Apple Watch. Ngokusekelwe kulezi zinyathelo ezibalulekile, inkampani izama ukukhombisa ukuthi ilindele futhi yakha kanjani izitayela zehadiwe, isofthiwe, kanye nezinsizakalo, ithonya izici zansuku zonke njengokuthi sixhumana kanjani, sisebenzisa kanjani okuqukethwe, sifinyelela ulwazi, futhi sinakekela impilo yethu.
Okwamanje, izithombe ze- ilogo ekhethekile eyenzelwe iminyaka engu-50Njengoba zisakazeke ezindaweni ezahlukene zekhampasi, lezi zingcezu zigcizelela ukubaluleka komklamo wezithombe kanye nobunikazi obubonakalayo emlandweni wenkampani. Zisebenza cishe njengentambo efanayo exhumanisa izikhungo ezahlukene, ziqinisa umqondo wokuthi ukuvela kobuhle bomkhiqizo nakho kuyingxenye yendaba yawo.
Ngemva kwemicimbi eminingi yomphakathi ehlobene nomkhosi wokugubha usuku, i-Apple manje isinqume ukugxila kulo mkhosi kubantu bayo. Le ndlela ihambisana nesithombe senkampani njengengeyona into ekhumbuza kakhulu isikhathi esidlule, kodwa kulokhu, ikubone kufanele. vula izingobo zabo zomlando bese uphinda ubuyekeze isikhathi sabo esidlule kanye nalabo abasebenza esikhathini samanje somkhiqizoNgesikhathi esifanayo, ukusatshalaliswa kwezithombe nemibiko kwabezindaba ezikhethekile kuye kwavumela indaba elandiswa e-Apple Park ukuthi ifinyelele nabalandeli nabasebenzisi baseYurophu.
Sekukonke, umbukiso weminyaka engama-50 we-Apple e-Apple Park wethulwa njenge- Isibuyekezo esihlelekile seminyaka engamashumi amahlanu yokusungula izinto ezintsha kwezobuchwepheshe namasikoLo mbukiso uhlanganisa amadivayisi adumile, ubuciko bomlando, kanye nezikhathi ezibalulekile ukudala indaba ethinta abalandeli abaneminyaka eminingi kanye nalabo abajoyine uhlelo lwemvelo eminyakeni yamuva nje. Isethulo senza kucace ukuthi impumelelo enkulu yenkampani ezimakethe ezifana neSpain neYurophu yakhelwe phezu kwalolu hlobo lobuchwepheshe, ukuklama, kanye nokuhlangenwe nakho kwansuku zonke, okuqhubeka nokubumba ikusasa layo, okungenani okwamanje.
