UPhil Schiller, omunye wobuso obuqashelwa kakhulu yi-Apple eminyakeni engamashumi amane edlule, usehoxile emisebenzini yakhe yokusebenza. Lesi sikhulu, esihole iminyaka eminingi i-App Store kanye nokuhlela imicimbi emikhulu yenkampani, siyashiya zombili lezi zindima, yize singaziqedi ngokuphelele izibopho nenkampani. Njengoba kwabikwa okokuqala yiBloomberg futhi kamuva kwaqinisekiswa yiThe Verge kanye nezinye iziteshi zabezindaba, uSchiller uzogcina isihloko sakhe se-Apple Fellow futhi uzozinikela ezinhlelweni ezingakacaciswa okwamanje.
Lezi zindaba zifika ngesikhathi esingokomfanekiso kakhulu ku-Apple, njengoba zihambisana nosuku lokugcina lukaTim Cook njenge-CEO. UJohn Ternus, kuze kube manje inhloko yobunjiniyela behadiwe, uthatha ngokusemthethweni indima ye-CEO ngoSepthemba 1. Ukuhamba kukaSchiller emisebenzini yakhe yokuphatha kuchazwa njengenye isinyathelo sokuthatha umhlalaphansi ekugcineni, yize uSchiller ngokwakhe, oneminyaka engu-66, ezohlala exhunywe neCupertino esikhundleni esingekho emthethweni kangako.
Umsebenzi ohlobene nokwethulwa okukhulu kwe-Apple
UPhil Schiller waqala ukujoyina i-Apple ngo-1987, yize ashiya inkampani ngo-1993 waze wabuya ngo-1997, okuhambisana nokubuya kukaSteve Jobs. Kusukela lapho, umsebenzi wakhe ubuhambisana nezinye zezinyathelo ezibalulekile zenkampani. Njengephini likamongameli omkhulu wezokumaketha emhlabeni wonke, wadlala indima ebalulekile ekuqalisweni kwe-iPod, i-iPhone, i-iPad, kanye ne-Apple Watch, kanye nasekudalweni kwe-App Store ngo-2008, kanye noSteve Jobs.
Ngo-2020, uSchiller wesula esikhundleni sokuba ngumqondisi wokumaketha, indima eyathathwa nguGreg Joswiak, kodwa wagcina izindawo ezimbili ezibalulekile: i-App Store kanye nenhlangano yemicimbi. Eminyakeni embalwa edlule, kuye kwadingeka abhekane nokucindezela okwandayo kokulawula, okuhlanganisa ukuzivumelanisa noMthetho Wezimakethe Zedijithali we-European UnionImpi yezomthetho ngokumelene ne-Epic Games kanye nezinguquko zomthetho emazweni afana neBrazil neJapan. Uphinde waqondisa ukuguqulwa kwezinkulumo eziyinhloko mathupha zibe yimikhiqizo eyinkimbinkimbi kakhulu ye-audiovisual, ushintsho olusheshile ngemva kobhubhane.
I-App Store ishintsha iminyango
Enye yezinguquko ezibaluleke kakhulu kulokhu kuhlelwa kabusha ukuthi i-App Store ngeke isabika emnyangweni wokumaketha kodwa izofakwa esigabeni sezinsizakalo, esiholwa ngu-Eddy Cue. UCue, owayekade ephethe isitolo sezinhlelo zokusebenza kwaze kwaba ngu-2015, manje usephinde walawula enye yezindawo ezibucayi kakhulu ze-Apple. Nsuku zonke, i-App Store izophathwa nguCarson Oliver, isazi senkampani esineminyaka engaphezu kwengu-14 yesipiliyoni kulesi sigaba, ozobika ngqo kuCue.
U-Oliver uzosekelwa ngu-Ann Thai, inhloko yokusatshalaliswa kohlelo lokusebenza kanye nezitolo zangaphandle, kanye no-Alex Rofman, ohola i-Apple Arcade. Lesi sakhiwo sihlose ukugcina ukuqhubeka kokusebenza kwansuku zonke, kuyilapho ukuqapha okunesu kuhlala ku-Cue, umphathi onephrofayili egxile kakhulu kumasevisi kanye nokubhalisela.
Imicimbi ye-Apple, elawulwa nguNola Weinstein
Ukuhlela imicimbi ye-Apple, okuhlanganisa nezinkulumo eziyinhloko zokwethulwa komkhiqizo kanye ne-WWDC, manje kuzoba umthwalo wemfanelo kaNola Weinstein, obelokhu esebenza njengowesifazane osekela uSchiller kule ndawo eminyakeni eminingana edlule. UWeinstein uzobika ngqo kuKristin Huguet, iPhini likaMongameli Wezokuxhumana Nobudlelwano Bomphakathi, ephawula ushintsho esakhiweni sokubika: ngaphambilini ngokumaketha, manje ngokuxhumana.
Lesi sinyathelo sibonisa inhloso ye-Apple yokunikeza izethulo zayo ukugxila kakhulu ezinkampanini. Eminyakeni yamuva nje, lezi zethulo ziye zashintsha zaba imikhiqizo yekhwalithi ephezulu yokulalelwayo nezithombe ezibukwayo, enezikripthi ezenziwe ngokucophelela kanye nesiteji esikhula ngokushesha se-cinema. Kodwa-ke, lolu shintsho akufanele luthinte ukukhishwa okuzayo, njengomcimbi ohlelelwe umhlaka-9 Septhemba, lapho kulindeleke ukuthi kwethulwe khona ama-iPhone amasha.
Ukuphela kwesikhathi esiqongweni se-Apple
Ukuhamba kukaSchiller emisebenzini yakhe yokusebenza akuyona into engavamile. Ezinyangeni zakamuva, i-Apple ibhekane nezinguquko eziningi kubaphathi bayo abaphezulu. UJeff Williams, owayeyisikhulu esiphezulu sokusebenza, wathatha umhlalaphansi ngoDisemba; UKate Adams, umeluleki jikelele, washiya isikhundla sakhe; uJennifer Bailey, inhloko ye-Apple Pay, uzothatha umhlalaphansi ngo-Okthoba; kanti uPaul Meade, iphini likamongameli wephrojekthi ye-Vision Pro, washiya waya ku-OpenAI. Lolu hlu luphinde lwandiswe ukuhamba kukaLuca Maestri, owayeyisikhulu esiphezulu sezezimali, kanye nabanye abaphathi abaphakathi.
UJohn Ternus, i-CEO entsha, uthola ifa lenkampani ezinzile ngokwezimali, kodwa enethimba lobuholi elishintshe kakhulu kanye nezinselele eziningana zokulawula ezivulekile. Ukuhamba kukaSchiller, omunye wabameleli bokugcina besikhathi seMisebenzi, kunenani elikhulu elingokomfanekiso: kuvala isahluko esisodwa emlandweni we-Apple futhi kuvula esinye lapho izinqumo mayelana ne-ecosystem ye-iOS zizokwenziwa khona yisizukulwane sabaphathi ababengekho ngesikhathi kwethulwa i-iPhone yokuqala.
Kwabathuthukisi namabhizinisi athembele ohlelweni lwe-Apple, ushintsho olubaluleke kakhulu ukuhlanganiswa kwe-App Store esigabeni sezinsizakalo. Esikhathini esimaphakathi, lokhu kungasho ukugcizelela okukhulu kokubhaliselwe kanye nemali engenayo ephindaphindayo, kanye nokwanda kokuphendula ku... Ukugxekwa kanye nezingcindezi zomthetho ku-App StoreIsinqumo senkantolo esiphoqelela i-Apple ukuthi ivumele izixhumanisi zezinhlelo zokukhokha zangaphandle sisasebenza, futhi icala elibhekene ne-Epic Games lisavuliwe, ngakho-ke isakhiwo esisha kuzodingeka sibhekane nalezi zinselele.
Okwamanje, uPhil Schiller uzohlala ne-Apple njengo-Apple Fellow, isihloko sokuhlonipha inkampani esigcinele abantu bayo abavelele kakhulu. Ulwazi lwakhe kanye nolwazi lwakhe embonini luzoqhubeka lutholakala enkampanini, yize manje engenaso ingcindezi yokuphatha esinye sezitolo ezinkulu kakhulu zezinhlelo zokusebenza emhlabeni. Isikhathi sizosho ukuthi lezo "zinhlelo ezingacacisiwe" azibophezele kuzo zizokwenzekani, kodwa okubonakala kusobala ukuthi isikhathi sakhe njengomuntu ovelele esiteji sesiphelile.
